Marketing Consulting and Strategic Planning

Are you losing potential revenue from customers that are currently slipping through the cracks of your sales funnel and customer journey?

Our Marketing Consulting and Strategic Planning service is designed to fix that and reclaim your lost revenue.

Whether you are a new company wanting to start with the right strategy or a seasoned business wanting to identify and overcome bottlenecks and get a marketing strategy that will actually boost revenue instead of throwing marketing dollars down the drain, this service is for you. We do a comprehensive review of your customer sales journey to see where you are currently losing customers in the process, how we can optimize conversion rates, and what marketing strategies are necessary to bring you more leads and maximize the revenue you make per customer.

Besides identifying bottlenecks preventing you from scaling, we also explore opportunities for automation to streamline processes and enhance efficiency in operations, saving your team time and money. We streamline and optimize your referral and review systems to maximize the lead generation of new customers and create an unshakable brand image, and provide a website audit for optimizing the conversion rate of cold traffic to paying customers. We take a comprehensive look at your sales funnel from start to finish and come up with actionable and data-based solutions.

Fully customized to fit your needs, this service is generally done through a series of virtual meetings.

You either learn these painful lessons through time (and so much potential revenue wasted), or you pay for the knowledge and make sure you aren’t letting easy money slip through your fingertips.

Maximize the amount of money you make per client, stop losing potential clients in your sales funnel, and keep your existing customers referring clients to you and staying loyal to your brand.

If you are ready to reclaim revenue that is currently slipping through your fingers, let us save you time with the proven marketing tactics that work.

Social Media / Personal Brand Management

In today’s day and age, personal brand is everything. Whether you are a doctor, MedSpa, roofer, or a lifestyle brand, building an online community can have massive payoffs, both in staying top of mind with existing customers, expanding brand reach, and also meeting new customers right where they spend the majority of their time. While this is a long-term investment (no long-lasting brand is built overnight), once you build your online brand there is no limit to how much money you can make from it.

We stay up to date with the latest trends and algorithm changes, create content that is consistent with your brand voice and identity, and develop strategies to expand your brand's reach and convert it into a revenue-generating audience. We actively manage your social media accounts, interact with your followers, and monitor engagement to build a vibrant online community.

A successful brand is not all about virality, but about converting your online audience to paying customers. You can make more money with a small audience by having the right messaging and attracting the right clientele to your brand. By producing content that creates a loyal community and using effective tactics to convert your online audience to book more services or buy more products, even accounts with fewer than 2,000 followers can generate thousands of dollars in monthly income. Every new follower is a potential customer, and there is no easier way to expand your business reach than by using the platforms where your target audience already spends most of their time.

Chances are your competition is probably building their brand. You should too.

Let us handle the social media while you focus on what you do best - managing and operating your business.

We offer social media management services for:

Linked In
Instagram/Facebook
TikTok
Youtube
Twitter (X)

We track all your data and KPIs, sending you bi-weekly reports so you know exactly how many people and accounts you are reaching, how well your content is performing, and how much traffic we are driving to your site from social media. Everything we do at NLMS is results-driven and transparent.

Email Marketing and Automation

Our email marketing strategy has 3 segments.

1. Sales Funnel: Drip Campaigns to Nurture Warm Leads to a Close

How often are customers hearing about your brand, expressing some interest, but aren’t ready to buy and then they forget about your brand and fail to close? You probably have tons of visitors on your website each day that are interested but aren’t quite ready to buy yet, so they close the tab, move on, and forget about you.

When we optimize your website to capture a leads information who is expressing interest but may not be ready to commit to paying or buying yet, that is a great first step. But collecting that information is not enough, you need to do something with it. That is where drip campaigns come in.

Our expertly crafted drip campaigns will be automatically set up to guide potential clients through the stages of the customer decision-making process, keeping your brand top of mind, and continuing to remind them of your service/product until they are ready to purchase.

By setting up automated funnels and writing strategic copy that educates potential clients about your product or service without triggering sales resistance, we nurture trust, build a strong relationship with your brand, and keep you top of mind, ensuring that potential customers who aren't ready to buy immediately are not lost. We help convert these leads into their first purchase, preventing missed sales opportunities.

2. Onboarding Automation: Saving You Time, Maximizing Revenue.

First impressions matter, and our onboarding automation ensures that new clients receive a seamless and personalized experience from the moment they book their first service or purchase a product. This statistically increases the chances the new client will follow through with their purchase and enhances their perceived satisfaction with the service and/or product they buy.

Not to mention that sending individual onboarding emails and calls is time-consuming and a waste of your time, and should be automated as much as possible so you can focus your attention on growing your business rather than maintaining it! We create customized email sequences that save you hours of manual effort, ensuring no customer slips through the cracks, even after they have purchased.

Additionally, we integrate referral programs and review requests into your email automation. This strategy not only enhances your revenue by leveraging satisfied customers but also helps generate new leads through their recommendations. Referred clients have a much higher close rate than cold leads, so this can also help increase revenue.

3. Email Campaigns: Supporting Repeat Purchases, Increasing Customer LTV

Generating more revenue from existing clients is easier and more cost-effective than acquiring new ones. Our targeted email campaigns keep your existing customers engaged and reminded about new products or services. Whether it’s sending monthly newsletters to maintain top-of-mind awareness or executing one-off campaigns that require expert copywriting, design, and delivery, we have you covered.

Additional Features:

A/B Testing on Copy and Subject Lines: We can optimize email performance through regular A/B testing to find what strategies work best for you.

Tailored Strategies: Our email marketing strategies are customized to fit your specific business model and needs.

KPI Tracking: We provide regular updates on key performance indicators such as open rates, click-through rates (CTR), and conversion rates, ensuring you have full transparency on the effectiveness of our campaigns.

Let us manage your email marketing efforts, so you can focus on what you do best—growing your business.

Content Creation

Our Content Creation service is designed to elevate your brand’s presence across all digital platforms. From video editing to SEO-optimized blog writing, we have all your copywriting and content needs covered.

Whether you're looking for short-form content for social media, long-form videos for your website or YouTube channel, podcast editing and management, or insightful blog posts, our team of experts is here to deliver. We specialize in crafting high-quality, engaging content that resonates with your target audience and drives results.

We don’t believe in one-size-fits-all solutions. That’s why we customize our marketing plans and content creation strategies based on your unique business needs. Our comprehensive approach ensures that every piece of content not only aligns with your brand’s voice but also meets your specific objectives.

Ready to take your content to the next level? Reach out to us to book a consultation and discover how we can help you achieve your goals through strategic content creation.